January 7/10 17:50 pm - Garneau Announces Three Year Helmet Sponsorship with Chrissie Wellington
Posted by Editor on 01/7/10
Louis Garneau is proud to announce a three year helmet sponsorship with the Current 3X Successive Ironman Champion and Course Record Breaker, Chrissie Wellington. "We are honored to be working with one of the greatest female athletes of all-time," say Pierre Perron, International Marketing Director for Louis Garneau. "In collaboration with Chrissie, we will work to not only outfit her in the most performance-driven, technological helmets available, but we will also work with her to keep that reputation in the years to come."
Wellington wore the Louis Garneau Diamond Helmet during the 2009 Ironman World Championship in which she placed 1st during a 4:53:06 bike ride in 97 degree heat. The Diamond helmet developed and windtunnel tested for maximum ventilation and performance includes over 40 vents. Eight Venturi Vents integrated in the front of the helmet specifically allow for cooling and help to dry the inside padding for increased comfort. The ability to maximum ventilation and still meet safety standards is achieved through the Louis Garneau Patented Super MSB (monocoque structural base) and EXI (Exo-Insert) technology. Specifically, the monocoque polycarbonate base acts like an exo-skeleton providing one of the strongest ways to achieve structural strength. Instead of using conventional internal rib cages with add more weight and limit the number of vents, we used the conjunction of Super MSB and EXI technology. This consists of two polycarbonate bars placed inside the helmet at specific structural locations, and nine carbon bridge inserts provide the strength exactly where it is needed. The result: more vents less weight.