Posted by Editoress on 03/14/17
More than technical bike apparel, your kit is an expression of your personality, and out on the road, anything goes. With a love of cycling and a passion for thoughtful, engaging design, Canadian-based Vellow Bike Apparel is positioning its brand to cater to riders who aren't afraid to reveal the bolder side of their personality.
There is a growing market of riders who are looking to push the envelope in terms of patterns, graphics and colors. While female riders have traditionally been drawn to an edgier aesthetic, men are starting to embrace the trend too.
"Cycling is unique in that sense," says Vellow's founder, Ken MacLean. "Some people are a bit more introverted or humble when it comes to overt expressions of their inner personalities, but cycling gives you the social license to push the fashion envelop. It's another element of what makes the sport so much fun."
While strong graphics and color are important, Vellow understands that its customers are also focused on performance. "Riders are drawn to our product because of our bold designs. But they don't just have to look good," says MacLean. "They need to perform and deliver comfort in the saddle too."
To that end, Vellow produces its items in Europe with its Italian manufacturing partner. "Our partner works with some of the biggest brands in the industry. It was important for us to demonstrate out of the gate that we have a reputable production process in place that retailers and riders can rely on. It also gives us access to the best lab-tested technical fabrics in the industry."
For more information on Vellow, visit www.vellow.com.
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