Canadian Cyclist


December 8/09 10:35 am - Jelly Belly Announces Two-Year Agreement with Pro Cycling Team

Posted by Editoress on 12/8/09

A two-year contract extending primary title sponsorship of Jelly Belly Cycling Team was announced by Jelly Belly Candy Company of Fairfield, Calif.  The longest running sponsor in the US pro peloton, Jelly Belly team members are known for their colorful jerseys and the sports performance jelly bean Sport Beans(R) by Jelly Belly.

The team also announced new sponsors for the 2010-2011 season. Kenda Tires signed on as presenting  sponsor for the upcoming season. The Jelly Belly Cycling Team presented by Kenda plans to contest the NRC Calendar in the US and several UCI races overseas. More new sponsors signed for the season and providing equipment are Focus for bicycle frames, Pactimo apparel and DeFeet socks.

New riders
With the commitments from Jelly Belly and Kenda Tires, Team Director Danny Van Haute has signed several new riders, most notable Mike Friedman, formerly of Garmin Slipstream. Friendman was on the '08 US Olympic team for track cycling and is expected to bring a depth of experience to Jelly Belly. Anthony Colby is also new and a veteran climber, along with Jonathan Chodroff who is a time trial specialist.

To add more spark Sena Mazich and Kaevin Stolier, both move up from the Waste Management team, Jelly Belly's feeder team. Two additional rdiers Jacob Rathe and Carter Jones will ride for the U23 National Team and will join Jelly Belly at key races.

Returning riders
Returning are riders that have been the heart of the team for several years now. Brad Huff, Bernard van Ulden, Keil Reijnen, Will Routely and Jeremy Powers are the core team members who have helped bring the team record to new heights in the last two seasons.

Team camp begins February 9 in San Marcos, Calif.

Team Director:      Danny Van Haute

Team Partners

Jelly Belly Candy Company - Fine Confectioner        

ARAMARK - Worldwide Leader in Business Services

Kenda Tires - Performance Tires and Inner Tubes        

Focus - Bicycles

Lexus - Leading Luxury Autos                          

3T -  Forks, Handlebars and Stems                                            

Pactimo - Technical Performance Clothing                 

Rudy Project - Performance Eyewear

fi'zi:k - Saddles, Handle Bar Tape                          

DeFeet - Performance Socks                                     

Gatorade - Hydration and Nutritional Manufacturer             

Cat Eye - Computers and Heart Rate Monitors

Park Tool - Bicycle Repair Tools and Pumps                 

Rv Inno - Automobile Bicycle Racks                             

Arundel - Water Bottle Cages


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