April 1/10 8:19 am - RadioShack Releases First Armstrong Tie-in
Posted by Editor on 04/1/10
RadioShack, the sponsor of Lance Armstrong's ProTour team, has announced the first tie-in to their core electronics retail business with the Lance Battery - "put the power of Lance Armstrong in your radio!"
The Lance Battery will be available in AA, C and D sizes, all rechargeable in a special wheel-shaped charger. Pumping out 2650 mA, they are also promised to be long lasting, although there are rumours of early samples losing power for extended periods before suddenly charging up again.
The marketing campaign will include full-sized cut outs of Armstrong in team kit, with the tag line: "enjoy the power of Lance".