Posted by Editor on 01/5/11
Parkside Victoria Resort & Spa is premiering one of the most anticipated mountain bike films ever created: Stance Film's Life Cycles, on January 8th. The Victoria premiere will raise funds for Team Aviawest Junior Development, South Island Mountain Bike Society
The British Columbia-based filmmakers tell a spectacular story of the bike, from its creation to its eventual demise. A visually stunning journey with thought-provoking narration, Life Cycles uses Ultra HD to document the many stories surrounding the mountain bike and its culture. It is being premiered across the globe in front of cycling enthusiasts and followers of innovative filmmaking alike.
Some of the world's top freeriders guide viewers through the film, including Brandon Semenuk, Mike Hopkins, Evan Schwartz, Riley McIntosh, Cam McCaul, Graham Agassiz, Matt Hunter and Thomas Vanderham.
Due to the film's enhanced visuals, it is only being premiered at select venues with full HD capacity. Considered a unique premiere venue, Parkside's HD theatre was chosen for its 132-inch screen, impressive surround sound and HD capabilities, as well as its comfortable atmosphere and plush oversized seating.
"We put a lot of time and effort into making Life Cycles as beautiful as we could and we want the venues that show Life Cycles to be capable of showing it at the level of quality it is intended to be seen at," said Life Cycles co-creator Ryan Gibb.
"Parkside does just this with their state of art HD projection and surround sound. They deliver the movie the way we would want the audience to view our movie. You really will have an enhanced viewing experience by attending their premiere. The second reason is the ticket sales are going to a good cause as they are donating to the South Island Mountain Bike Society and Team Aviawest."
Parkside is hosting four showings throughout the day: 12:45 pm, 2:00 pm, 3:15 pm and 4:30 pm. Tickets cost $10 and are available at Trek Bicycle Store, Oak Bay Bicycles WestShore/Victoria, Marty's Mountain Cycle and Parkside front desk. All ticket sales are going to Team Aviawest's Junior Development Team and the South Island Mountain Bike Society (SIMBS).
Aviawest Resort Group, which owns and manages six properties in British Columbia including Parkside, has been a big supporter of Victoria's cycling scene for more than a decade. CEO Jim Pearson helped found both the Aviawest Cycling Club and the Aviawest Cycling Society, a not-for-profit organization supporting young cyclists.
"Over the past five years, thanks to the involvement of Aviawest, we have seen numerous riders start cycling with us, get into racing and then go on to win Provincial and National Championships," said Junior Development Team head coach Steve Lund.
"If it was not for Jim's support I know these riders would not be where they are today, as they have all been provided with many more training and racing opportunities thanks to Aviawest."
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