Canadian Cyclist
   Follow us on Twitter
 
Find us on Facebook
 
Wheels of Bloor - March 7
 
ACS Apollo Bikes - November 19
 
Williams Cycling March 28
 
IMBA Canada - Dec 14
 
Share the Road - Dec 14
 


 

 

 
OGC Giro Factor CC2 - April 7
 

Daily News


 

December 24/99 5:30 am - Naya Troubles Affect Cycling


Posted by Editor on 12/24/99
 

Water Company Woes Affect Cyclists

If you follow the business news, you may have seen that Naya, a bottle water company based in Mirabel, Quebec has recently suffered a severe financial reversal. The company has filed for temporary protection from creditors while it tries to sort out its problems. The problems began when Coca-Cola decided not to continue acting as Naya‚s distributor in the United States. The loss of such a powerful distributor basically killed Naya‚s sales in the huge U.S. market (the fight for shelf space in stores is very fierce, and without Coca-Cola‚s support, Naya lost a lot of space). Naya is currently an estimated $112 million in debt.

So how does this affect cycling (and a bunch of other sports), you might ask? Well, remember all those bottles of Naya water, Naya sponsored teams and athletes (including Lance Armstrong)... Guess who is likely to be first on the chopping block when it comes to cost-cutting measures? Uh-huh.

 


Return to Canadian Cyclist homepage | Back to Top
D'Ornellas (+4767) - July 20
 
Norco Tactic - April 1
 

 
BikeSports - November 17
 

 


 
Dundas Speed Shop - Jan 11 (+524)
 
  


 
 © Copyright 1998-2014 Canadian Cyclist. All rights reserved.  Privacy Policy | Contact | Subscribe to RSS Feed  | Login