Canadian Cyclist


January 24/13 10:36 am - Live to Play Sports Expands Eastern Sales Team

Posted by Editoress on 01/24/13

Live to Play Sports (LTP), parent company to Norco Bicycles and one of Canada's leading distributors of bicycles, parts and accessories, is expanding its eastern sales team.

Eastern North America represents a rapidly growing market for LTP. Additional sales rep and management energy will enable the company to offer even greater service to independent bike dealer partners throughout the eastern parts of Canada and the USA. Along with the changes to the sales team, a brand new 80,000 square foot eastern warehouse/office facility - scheduled to open summer 2013 - is currently under construction.

Among the biggest personnel changes to take effect, Nathaniel Roy takes on the newly created role of Eastern Sales Manager. An avid cyclist, Nathaniel brings with him 20 years of experience in the bicycle industry: 8 years in bicycle retail and 12 at Live to Play Sports.

"Nathaniel has demonstrated a commitment to our company and to helping grow sales in whatever role he finds himself," says LTP National Sales Manager, Paul Nielsen. "LTP continues to take on more market share in the east, and Nathaniel's new role as head of a very experienced sales team will help us to consolidate that growth."

Nathaniel's transition from his role as a sales representative prompted a careful reorganization of eastern sales team territories. The result is a team that will be even more effective in their delivery of unparalleled service to independent bike dealers.

Courtesy LTP


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