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December 10/13 20:14 pm - Owners of Specialized & Cafe Roubaix Talk

Posted by Editor on 12/10/13

We can now confirm that Mike Sinyard, founder of Specialized, has spoken with Dan Richter of the Cafe Roubaix Bicycle Studio, to end the controversy over the use of the word 'Roubaix'.  Sinyard and Richter had a long conversation, which Richter reported on his Facebook page - "I had a great conversation with Mike Sinyard today, and I am happy to let everyone know that things will be working out fine."  We have learned that Specialized will relinquish its objections to Richter's use of the word.


As we reported earlier, Specialized informed Richter that they hold the Canadian trade mark for Roubaix as it relates to bicycles and components, and told him he had to stop using it.  After this was reported first in the Calgary Herald and then worldwide, it unleashed a storm of social media condemnation on Specialized.


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