Canadian Cyclist ARG Tufo Elite 24/7 Feb 4
   Follow us on Twitter
Find us on Facebook
Paris 2 Ancaster Feb11
D'Ornellas Bike Show - Feb 25
WoB (+6935) - Oct 28
Gran Fondo Mt Tremblant Jan 29
Share the Road - Dec 14

IMBA Canada - Dec 14

Cycling Canada Global Relay CC2 Jan 21

Daily News


April 1/14 0:35 am - Curt Harnett to Reprise Hair Commercials

Posted by Editor on 04/1/14

Canadian Olympic track cyclist and 2015 Pan Am Chef de Mission Curt Harnett will be appearing on television screens in a new version of the Pert Plus shampoo commercial that gave him a certain notoriety in 1992 (see commercial below).photo

This time, however, Harnett will be representing a different product - Just for Men Sandy Blonde Shampoo. The ad will open with a shot of Harnett in his glory days and sporting a full mullet of blonde curls, before switching to the present day and showing his shorn locks without the vibrant blonde he was known for. A time elapsed photo will show as he regains the colour and loses the grey while shampooing.

"It was totally out of the blue," explained Harnett. "I just got a call one day, asking if I was interested. Of course I said yes; who wouldn't? I've had lots of comments [about his hair] since I started using [the product], but I couldn't say anything until now. At least it wasn't the Hair Club for Men calling..."

The Sandy Blonde version of Just for Men had been discontinued, but Curt Harnett will be a centerpiece of a campaign to revive it. The ads are expected to start appearing during the NHL playoffs.

Original 'Pert Curt' ad:


Return to Canadian Cyclist homepage | Back to Top
Toronto Bike Show button March 2
BikeSports Xmas Dec 3
ACS Apollo Bikes - November 19
TaG Cycling Feb 4


Dundas Speed Shop - Jan 11 (+524)

 © Copyright 1998-2015 Canadian Cyclist. All rights reserved.  Privacy Policy | Contact | Subscribe to RSS Feed  | Login