Canadian Cyclist


June 26/14 20:12 pm - Craig Richey Joins Easton Cycling

Posted by Editoress on 06/26/14

Easton Cycling is pleased to announce that Graham Tutti has been hired as the North American Sales Manager, who will oversee all North American sales reps and manage Easton's relationship with its North American dealers and distributors.  Craig Richey has been hired as the Marketing Manager and will direct Easton's global marketing efforts.

Graham joins Easton bringing over 20 years of experience in outside sales and sales management and a deep passion for cycling. Having started his career at Raceface, Graham is excited to have come full circle, returning to the cycling industry with Easton. He has a background in all aspects of cycling having completed TransAlp road and mountain, Transportugal, BC Bike Race as well as countless local road, mountain and cyclocross races. He is excited to bring his business experience, cycling passion and singular focus to help drive the success of Easton Cycling.

"I'm excited to come on board with Easton, a company that has such a fantastic name and brand in cycling. I am a process oriented person and look forward to having a positive impact on dealer support and customer experience," said Graham.

Craig Richey at the 2013 Cross World Championships

Craig Richey comes to Easton after recently completing an MBA at Bentley University in Boston, and has extensive experience in digital advertising and media including three years with Neverblue Media in Victoria, BC. Craig also has a strong racing background including UCI Pro Cyclocross wins, and three trips to the Elite Cyclocross World Championships with the Canadian National Team. Craig is also a veteran Cat 1 road racer and competent mountain biker who has raced numerous World Cups and finished on the podium at the Mongolia Bike Challenge. His diverse race career it a great fit with Easton Cycling, a company that produces performance cycling products across all cycling disciplines.

"Since purchasing my first Easton riser bar as a teenager back in the 1990s, I have always been impressed by the Easton brand and am now excited to be a part of it," said Craig. "This position gives me the ability to combine my education and marketing capabilities with my race experience and love of cycling. I look forward to building on Easton's rich cycling heritage and strengthening the Easton brand."

In addition to management, Easton has also acquired the passion and skill sets of newly hired Marketing Coordinator, Monica McCosh. Her experience in visual content, product marketing, athlete and event sponsorship, as well as a personal devotion to the sport of mountain biking, ensures the Easton brand name will continue to be top of mind across all disciplines.


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