July 17/14 11:03 am - Jeep Partners with Velirium to Sponsor MSA XC World Cup
Posted by Editoress on 07/17/14
With less than three weeks to go, the Corporation Coupe du Monde de vélo de montagne Mont-Sainte-Anne and GESTEV are proud to announce Jeep as Velirium's newest partner of the UCI Cross Country World Cup from July 31st to August 3rd. A major partnership for the organizing committee, Jeep will be presenting the cross-country event, held on Sunday, August 3rd at Mont-Sainte-Anne, where the world's best mountain bikers will be competing for the top spot on the podium.
"The Jeep brand is extremely excited about our partnership with the Velirium Mountain Biking Festival," said Ed Broadbear, VP of Marketing, Chrysler Canada Inc. "It's our first time as the Official Vehicle Sponsor and Presenting Sponsor of an event like this in the province of Quebec, and builds on our sponsorship of similar events in B.C. With a mutual love for the outdoors and great on-trail adventures, Jeep and mountain biking are a perfect pairing."
The organizing committee is also very happy with this newest addition to the Vélirium family. "This collaboration makes a great deal of sense. We have a high-quality partnership driven by a long term vision for sports development and events", says Lisa Linton, Senior Director - Partnerships and Experiential at Gestev. "This major partner will have a strong presence at both venues, in Québec with urban freestyle event City8, and in Mont Sainte-Anne with the World Cup events, offering the public a chance to win a vehicle of their choice and Jeep equipment directly at the venue."
Festivities kick off on Thursday, July 31st at place D'Youville in Quebec City, and run through Friday, Saturday and Sunday at Mont- Sainte-Anne. Admission is free. For more information, visit www.velirium.com .