Canadian Cyclist


February 25/16 13:10 pm - Bell, Blackburn & Giro Brands Sold

Posted by Editor on 02/25/16

BRG Sports, Inc. ("BRG Sports" or "the Company"), a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, today announced that it has entered into an agreement with Vista Outdoor, Inc. ("Vista Outdoor") (NYSE: VSTO) under which Vista Outdoor will acquire the Action Sports business (including the Bell, Giro, Blackburn and C-Preme brands) for $400 million in cash plus an earn-out related to the future performance of the powersports business and subject to a customary working capital adjustment. Ontario Teachers' Pension Plan is a co-owner of BRG Sports.

Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The divesture is expected to close in the next 30-60 days, subject to normal regulatory approvals.

"We are very proud of our employees and the strong cycling, snow and powersports business we've built. The Bell and Giro brands have set the standard for innovation and excellence for many years," said BRG Sports Executive Chairman and CEO Terry Lee. "We are confident that this business will continue to excel and serve as an industry leader under Vista Outdoor ownership."

BRG Sports will apply the proceeds from the transaction to pay down debt, strengthen the Company's balance sheet and pursue strategic growth initiatives that will benefit its most recognizable remaining brand, Riddell. Riddell is a premier designer and developer of protective sports equipment including helmets and shoulder pads, and apparel and related accessories.

BRG Sports' current owners, Fenway Partners Capital Fund II and Fund III, and Ontario Teachers' Pension Plan, will maintain their investments in the Company.

Morgan Stanley & Co. LLC acted as sole financial advisor, and Ropes & Gray, LLC acted as legal advisor to the Company in connection with the transaction.

About BRG Sports
BRG Sports is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Bell, Riddell, Giro, Blackburn, Raskullz and Krash!. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Scotts Valley, California, the company has facilities worldwide. More information is available at


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