Canadian Cyclist

 

July 4/18 12:01 pm - Argon 18 Forms International Partnerships


Posted by Editoress on 07/4/18
 

Canadian-based road and track bike company Argon 18 have announce two new international partnerships with Mercedes-Benz and Cycling Australia.  Argon 18 already works with Cycling Canada and the Astana WorldTour team.

 

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Mercedes-Benz

Mercedes-Benz and Argon 18, the Canadian high-end bike manufacturer, are proud to announce a multi-year partnership redefining performance mobility in an experience-driven age; Mercedes-Benz and Argon 18, leaders in innovative technology and user experience, offer products reflecting a German design philosophy and Canadian expertise in advanced bike technology.

The partnerships' first road endurance bike, the Mercedes-Benz Style Endurance Bike, will launch in Fall 2018. The silver frame bike and silver-black gradient saddle are in accordance with Mercedes-Benz design philosophy. The fork has a special shape, optimized for vibration absorption and control balance. The Mercedes-Benz Style Endurance Bike comes in two models: Ultegra and Ultegra Di2, available in six different sizes. The launch of a second variant, which will take the form of a performance oriented Endurance bike that will integrate both connectivity and performance software technology.

Mercedes-Benz believes in translating Argon 18's passion and cutting-edge cycling innovation into ground-breaking collaborative products. Martin Bremer, Senior Manager, Design Creation Brand Experience at Mercedes-Benz Style says, "The bike blends perfectly with our Sensual Purity design philosophy, a marriage of emotion and intelligence. The intricately-designed carbon frame, in conjunction with the Mercedes-Benz color scheme, provides dynamism even at a stand-still, thus creating an emotional connection between bike and rider. Perfectly integrated technical components represent our new partner's impressive ingenuity."

"The four-year partnership merges Argon 18's vision of a connected-to-human smart bike with Mercedes-Benz's commitment to reinventing mobility. With Mercedes-Benz Style collaboration, we are laying the foundations for the next development stage a performance bike featuring our smart bike technologies and to dedication to developing innovative motorization system the brand has cemented its future in mobility technologies", says Gervais Rioux, president of Argon 18.


Cycling Australia

Argon 18 is extremely proud to announce its partnership with Cycling Australia's Powerhouse Cycling Federation. This landmark venture is the latest in Argon 18's ongoing push to build the best for the best - making Argon 18 the reference - a global cycling leader to be reckoned with.

"This partnership with Argon18 is really exciting for the Australian Cycling Team, and fits well into our new direction and ambition for world class success in the future. We felt, as a team, we needed to seek new and innovative technology solutions."

"We looked at four options and carefully considered each one. We know this was a big decision that we gave a massive amount of thought and research. We're taking a broader approach to racing and Argon 18 are our partner across the board. This is more than just the bikes; this is partnership with shared goals." - Simon Jones, Performance Director, Australian Cycling Team

"Our partnership with Cycling Australia for Tokyo 2020 will see us bringing to them Argon 18's engineering manpower and cutting-edge technology expertise. Working in collaboration with Cycling Australia our goals are precise, and we target on nothing less but the fastest bike in the world. We're already hard at work with their engineers and mechanics, we want to bring home Gold as much as they do." - Martin Faubert, Head of R&D, Argon 18

"We're totally thrilled that Cycling Australia came to us with their mission. Even though track cycling is a niche market in the Cycling Industry, we at Argon 18, think it is important that we establish ourselves as the leader of the sport, with the best products and become #1 in track cycling. Partnering which such a result driven team will allow us to bring new technology and deeper aerodynamic knowledge to our future products. Look for some surprising results in Tokyo 2020." - Gervais Rioux, CEO and Founder, Argon 18

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