Canadian Cyclist


March 3/12 11:38 am - Schwalbe & Norco Ink Distribution Deal

Posted by Editoress on 03/3/12

Schwalbe, the leading Western European bicycle tire company, and Norco announced today that Schwalbe tires will soon be available through Norco distribution across Canada. Norco will be one of the four direct sales and service links between Schwalbe North America and Canadian IBDs (Independent Bicycle Dealers).

Schwalbe has built its reputation as the developer of premium brand tires for MTB, road, racing, touring, E-bike, cyclo-cross and BMX bicycles. While the entire product line is price competitive, Schwalbe tires do not sacrifice on quality or performance.

"We are excited to be working closely with such a fine company as Norco in order to bring Schwalbe tires to the cycling enthusiasts of Canada," said Klaus Moser, President and CFO of Schwalbe North America.

"Norco is elated about this new partnership. Schwalbe produces a diverse mix of performance and recreational tires that are sure to add value to our dealers across the country," said Martin Tammik, VP of Aftermarket Division for Norco.

Norco will begin taking dealer orders as of March 2012 with initial orders anticipating to ship to dealers mid-April.

About Norco
Canada's largest parts and accessories distributor, Norco services independent bicycle dealers from coast to coast. With over 75 leading brands, Norco remains committed to providing Canadian bicycle dealers with top-notch service and support. For more information about Norco, please visit or call 1-800-663-8916

About Schwalbe
We, at Schwalbe, are "tire fanatics"! Specializing in bicycle and wheelchair tires for over one hundred years. From our company headquarters in Reichshof-Wehnrath (near Cologne), Germany, to our distribution partners worldwide, Schwalbe prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation. The entire product line can only be found exclusively through specialized dealers, because in our mind, qualified advice and good service are a must.


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