Canadian Cyclist


March 6/12 22:09 pm - Cycles Lambert Adds Clif Bar & Muc-Off Distribution

Posted by Editoress on 03/6/12

Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it has extended its product portfolio with the addition of two brands: Clif Bar and Muc-off.

Nutrition category: Clif Bar
Based in Emeryville, California, Clif Bar & Company is a leading maker of nutritious and organic foods for athletes and people on-the-go. Lambert will distribute a number of Clif’s most popular products nationwide, including Clif Bar, the original energy bar made with organic ingredients, Clif Builder’s, a great-tasting high-protein bar that promotes muscle performance and recovery, Clif Shot Bloks, the U.S. market-leading energy chews, Clif Shot Energy Gel, the only energy gel made with organic ingredients, and Luna, the Whole Nutrition Bar for Women.

“We are very proud to add Clif Bar to our product portfolio, a leading product in sports nutrition for the past two decades. This addition reinforces our positioning in the nutrition category,” explained André Trudeau, Product Director at Lambert.

“Clif Bar & Company’s history and products are deeply rooted in sports specialty and we’re thrilled to work with Lambert, Canada’s premiere distributor of products for the bicycle industry,” said Scott Whips, vice president of Sports Retail Sales. “Through this partnership, we’ll be able to meet the growing demand for Clif products in Canada and have the confidence that our consumers are being taken care of by Lambert’s award-winning customer service.”

Lubricant category: Muc-off
Number one bike care brand in the UK, Muc-off has expanded its presence in North America in 2010 and desires to increase its presence with the Lambert partnership. Leader in the bicycle lubricant industry, Muc-Off offers the number one bike cleaner on the market, along with a full selection of award winning lubes. Muc-off products are environmentally friendly, from lube to degreaser.  "We strongly feel that Muc-off will improve our lubricant offerings to Canadian IBD" said André Trudeau, Product Director at Lambert.  Greg DeVries, Director of Sales, Muc-Off USA mentioned "we are really excited about the Cycles Lambert partnership and look forward to growing our business together."


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