Canadian Cyclist


July 31/12 23:27 pm - Trident Sports to Distribute Alpinestars in Canada

Posted by Editoress on 07/31/12

Alpinestars names Trident Sports as new exclusive Canadian distributor for Cycling products

Alpinestars, a leader in protection for the Moto and Action Sports industries since 1963, has appointed Trident Sports as the exclusive Canadian distributor for their Cycling and Action Sports apparel categories.

Alpinestars is very well known in the Moto and Automobile industries for producing the best protection and apparel that combines leading edge technology with Italian flare and exceptional quality. The cycling collection draws from the vast experience Alpinestars has collected in 50 years of racing, to offer some of the best products in the industry.

“Trident Sports is excited to be partnering with a brand that has such a rich history in racing and developing leading edge products. Alpinestars blends innovative features with good value that help to improve the end users riding experience,” said Dalen Stanley, Sales/Product Manager for Trident’s Cycling Division.

“Alpinestars Cycling Division is growing all over the world but the Canadian market is the key for our future development in cycling, not only in North America. Their passion, level of service and expertise in cycling are the reasons why we decided to appoint Trident Sports as our exclusive distributor for Canada” said Davide Rossetti, Int’l Sales Manager for Alpinestars Cycling Division.

Trident will be collecting orders for 2012 product immediately and will show the 2013 collection at Expocycle 2013 in Toronto at the beginning of September.

Trident will be looking to fill outside sales positions in select territories immediately. Inquiries should be sent to

About Trident Sports:
Trident Sports is the North American distributor for Banshee Bikes and the Canadian distributor for Answer Products, Formula Brakes, FUNN Components, Gamut Chain guides, Manitou and WTB. For more information about Trident, please visit or call 1 866 929 9626.

About Alpinestars:
2013 will mark Alpinestars 50 year anniversary, a half-century of performance, protection and style. From the first motocross boot to the state of the art Tech Air airbag suit, Alpinestars has been propelled by innovation and a commitment to excellence. The 2013 Astars apparel lines will see some subtle and not so subtle references to our 50 year history in the form of trims, details, graphic and hangtags. Additionally, there will be a variety of events, exhibits and products introduced in 2013 to acknowledge the milestone year. For more information about Alpinestars, please visit


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