November 19/12 15:53 pm - Norco Bicycles Signs World Enduro Team
Posted by Editoress on 11/19/12
Norco Bicycles is thrilled to sign on as the official bicycle sponsor of the Norco World Enduro Team. The signing of this team strengthens Norco's commitment to the growing Enduro race market and illustrates an increased investment in the 27.5"/650B Range and Sight models.
The Norco World Enduro Team is based out of Switzerland and team leaders Lukas Anrig and Ludo May are joined by Lorraine Truong and Michael Schärer to complete the stacked roster. Bringing to the table top results nationally and internationally, these four riders will travel the world circuit proving the capability and potential of the new line of Norco 27.5" wheeled Killer B bikes.
This team is a partnership that runs much deeper than a traditional rider-sponsor relationship. Working directly with these riders will serve as a valuable feedback and product development channel for the continuous development of the Range and Sight bikes. This relationship model is based on the Dirt Norco Team and what has been done with them and the Aurum DH Race bike.
Peter Stace-Smith, Norco's PR-Marketing Manager, states "we are super excited to be creating the Norco World Enduro Team for 2013 and beyond. Our Sight and Range Killer B models are the perfect tool for the team and we are excited to see our all-mountain bikes being proved on the international stage."