Canadian Cyclist


February 15/13 12:53 pm - Live to Play Sports Adds 10 New Cycling Brands to Canadian Market

Posted by Editoress on 02/15/13

Canada's specialty bike shops and their customers now have more choice: Live to Play Sports - the new face of Norco Products Ltd. - has announced the addition of ten new brands to the Canadian market: Fulcrum, Whisky Parts, One Industries, 45Nrth, Salsa, All-City, Wahoo Fitness, Problem Solvers, Hiplok, and Wheels Manufacturing.

Some LTP brands, such as Hiplok wearable locks, have never been available in Canada before; others are available exclusively through the B.C.-based distributor.

The new additions mark a powerful trajectory for both LTP Sports and its specialty retailers.

Canada's independent bike shops can now put emerging and elite brands directly into the hands of their web-surfing customers.

Explains Martin Tammik, VP Merchandising, "Our product team travels the globe to identify innovative, compelling brands and products. We are excited to be able to offer our Canadian cycling retailers a broader range of service solutions and creative new cycling parts and accessories because it puts them on the cutting edge of new cycling concepts."

For LTP's specialty bike shops, that means customers can buy Hiplok's award-winning wearable bike locks and Wheels Manufacturing's precision parts exclusively from them. For Canada's cyclists, that means equipment such as Italy's Fulcrum performance wheelsets are as close as their local bike store.

Brands now available in Canada from selected specialty bike retailers:

• Italian performance wheels by Fulcrum
• Carbon forks and parts by Whisky Parts
• Downhill and all-mountain armour and apparel by One Industries
• Winter-specific tires and accessories by 45Nrth
• Stems, handlebars, and accessories from legendary designers Salsa
• Urban-specific parts and accessories from four-year-old All-City Cycles
• iPhone-powered cycling and fitness technology from Wahoo Fitness
• Compatibility-driven adaptors, mounts, hardware, and tools from Problem Solvers
• Sold Secure-rated, round-the-waist bicycle locks by Hiplok
• Small parts, repair parts, and specialty tools by Wheels Manufacturing


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