January 15/14 14:16 pm - Liv/Giant Continues Sponsorship of Vos & Rabobank-Liv Team

Posted by Editoress on 01/15/14
 

The 2014 Rabobank-Liv Women's Cycling Team was introduced recently at Rabobank's world headquarters in Utrecht, The Netherlands. Liv/giant, the cycling brand dedicated to women riders, returns as the co-title sponsor this year.

In 2013, the team's second year in existence, Rabobank-Liv experienced enormous success. Led by Marianne Vos, the most dominant force in competitive cycling today, the team earned the UCI's No. 1 world team ranking and finished first in the overall World Cup team standings. Beyond Vos, other Rabobank-Liv riders collected four individual national titles as well.

As for Vos, the Dutch superstar had another incredible season last year, winning world championships in both road racing and cyclo-cross, and repeating her title as the women's Road World Cup winner. In all, she won more than 20 races.

Vos has also continued to play an important role in product development for Liv/giant, providing valuable feedback on the Envie Advanced bike, the world's first aero road bike designed specifically for women riders.

This year the team boasts an even stronger lineup. It signed Dutch rider Anna van der Breggen, fourth overall in World Cup standings last year, along with German national champion Anna Knauer and Polish climbing talent Katarzyna Niewiadoma.

Among the riders returning to the team for 2014 are Lucinda Brand, the current Dutch road national champion, and Pauline Ferrand-Prevot, the 2013 French time trial champion and also the current cyclocross national champion in France.

In 2014 the team will race primarily on the Liv/giant Envie Advanced bicycles. And beyond the bikes, riders are relying on Liv/giant gear and apparel for everyday training and racing.

"The women of the Rabobank-Liv team are great ambassadors for our brand and for the sport of cycling in general," said Bonnie Tu, founder and CEO of the Liv/giant brand. "And our process of developing cutting-edge, beautiful bikes and gear for champions like Marianne Vos really helps us produce inspiring products for all women riders."

Lucinda Brand (Ned)
Thalita de Jong (Ned)
Pauline Ferrand Prevot (Fra)
Anna Knauer (Ger)
Roxane Knetemann (Ned)
Katarzyna Niewiadoma (Pol)
Iris Slappendel (Ned)
Sabrina Stultiens (Ned)
Anna van der Breggen (Ned)
Annemiek van Vleuten (Ned)
Marianne Vos (Ned)

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