Posted by Editoress on 01/2/23
Global Relay Bridge the Gap is pleased to continue their partnership with Athlete to Enterprise. Two scholarships will be offered for athletes to take part in the upcoming course which will take place this winter. GR BTG previously granted
scholarships in the fall of 2021.
Athlete to Enterprise is a six-week, interactive, video-based training program that teaches business and marketing skills to elite, amateur and professional athletes. Through the core curriculum, group coaching sessions, tools and resources library and a big-hearted community of entrepreneurial-minded athletes, students learn how to leverage their authority and visibility to create more value and impact - both during and after their athletic careers. This program has been designed by Alison Testroete, former professional cyclist and road national champion and now founder of the Lucca Cycling Club.
"A sports person's career presents a unique opportunity to build a purposeful, personal brand. With a solution-oriented mindset, athletes learn the value of strong relationships, the power of an engaged and loyal fan base, and most importantly, how to generate funds that will support their dreams" says Alison.
She adds: "Race results are just one metric of success, not to mention never guaranteed. But the skills and strengths athletes develop during their sports careers will stay with them for life."
GR BTG is pleased to offer two scholarships for athletes who want to take part in this program and learn to grow and develop their personal brand. The program starts January 30th and ends March 6th 2023 during which athletes can learn at their own pace. Interested athletes are invited to complete the Application before January 25th.
The Athlete to Enterprise program has a value of $1250. Please note, athletes who receive the scholarship will have to pay $125 to be part of the program. For more information about Athlete to Enterprise, visit the Website.
About Bridge the Gap
Our website tells our story: grbridgethegap.com. Founded in 2012 by five of Canada's top cyclists, the BTG fund invests in youth cycling, developing athletes and special projects. We have grown as a collective force of many athletes helping athletes. We've invested over $1.4M since 2013 assisting more than 150 athletes and 15 youth cycling programs/projects to make Canadian cycling more awesome.
BTG exists thanks to philanthropic support of Global Relay, now Shimano Canada, and a growing list of contributors who see the value and impact of our service to Canadian cycling.
About Alison Testroete
Alison Testroete, founder of Lucca Cycling Club and former Canadian professional cyclist, is an entrepreneur who helps ambitious people make big dreams happen. Alison has raced and stood on podiums across the United States and Europe for teams like Aaron's Pro Cycling, Skil Shimano and the Canadian national team. She won the 2009 Canadian National Road Championships and was named to the 2010 Commonwealth Games team. Visit alisontestroete.com to learn more about Alison.
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