November 14/09 9:37 am - Lambert to Distribute BionX in Canada

Posted by Editoress on 11/14/09
 

Lambert and BionX, the Canadian pioneering designer and manufacturer of the leading proportional assistance system for bicycles, announced today that Lambert will become the exclusive distributor of BionX products in Canada.

The two leaders in the Canadian cycling industry partnered to offer IBDs nationwide BionX's high-quality product range combined with Lambert's unmatched customer and distribution services. As of January 18, 2010, IBDs carrying the BionX product line should directly contact Lambert's Customer Service department for support.

BionX's systems allow your customers to convert their bicycles into power assisted ones. These retrofit systems can be installed on almost any bicycle and can drastically improve your customers' rides. In addition, BionX products are the system of choice for many world renowned bicycle manufacturers when it comes to powering their electric bicycles.

"We are pleased to announce this agreement with BionX, which has become the premium supplier of electric bicycle technology on the market," explained André Trudeau, Purchasing & Products Director at Lambert. "BionX's forward-thinking design and world-class R&D are aligned with Lambert's strategy to offer the best product available in this fast-growing market segment. We are giving consumers yet another viable means to offset their carbon footprints by using electric transportation."

"Lambert was undeniably the partner of choice for expanding our market penetration and maximize our customer service in Canada," said Vincent Lamoureux, Global Sales and Marketing Director for BionX. "Lambert's impressive growth, renowned customer service and coverage from coast-to-coast were defining factors in our decision."

About BionX

Owned and operated by Magna Marque International Inc. the BionX brand has become synonymous with cutting-edge technology, excellent product quality. The company designs, develops and manufactures powered assisted systems for bicycles. BionX is the only company in the industry providing complete and proven proportional assisted solutions to bicycle manufacturers and to consumers through its retrofit kits. BionX's retail and OEM customer base is growing quickly and includes such renowned brand names as Diamant, KTM, Matra and Trek. The company is headquartered in Aurora, Ontario, Canada with satellite sales and engineering offices in Canada, Europe and the United States.

About Lambert

Lambert is Canada's leader in distribution of a wide range of parts, accessories and apparel for the bicycle industry. As the go-to-source for the best brands from around the world, Lambert is the preferred partner for bicycle retailers to streamline their supply chain. Lambert's mission is to offer innovative and practical solutions that positively impact retailers' bottom line. With offices in Levis, Quebec and Burnaby, British Columbia, Lambert employs over 100 employees with cycling in their blood. For more information, please visit: www.cycleslambert.com

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