The most important thing in the life cycle of a bicycle is maintenance, and to help you do so, Lambert in now offering Pedro’s tools and lubricants!

Starting mid-September 2009, Lambert will be the Canadian distributor of Pedro’s. “We are very happy to start the distribution of such a quality product to our customers across Canada. The Pedro’s environmentally friendly products are also directly in- line with Lambert values,\'\' says Stephanie Monaco, Product Manager at Lambert.

Pedro’s is a Wilmington, Massachusetts, USA-based supplier of high quality bicycle tools, lubricants and care products created with a focus on sustainability. “At Pedro’s we are excited about moving into a new chapter of our business in Canada with our new partner, Lambert. We believe that Lambert is ideally tailored to our type of product with their replenishment capabilities and perfectly positioned to advance our environmental efforts in the Canadian cycling market” commented Christopher Zigmont, Pedro’s CEO.

Pedro’s products have been helping champions reach the podium at events ranging from the World Championships to the Tour de France since 1989. To learn more, visit www.pedros.com

A business relationship is ending...

At the same time, Lambert will no longer be distributing the Finish Line products.

“We are very disappointed to see Finish Line go; we take all of our brands to heart. We are proud of our programs and our internal structure that is geared towards bringing forward all the brands we distribute and making them available to Canadian IBDs faster than anyone else,” says André Trudeau, Purchasing & Products Director at Lambert.

“We are very proud of the job done for the past 8 years with this brand,” says Pierre Boilard, Lambert’s Sales & Marketing Director. “Our sales force had truly adopted that brand and had been working hard at the development of that category. The incomparable service we offer Canadian retailers has certainly served the brand more than even Finish Line can imagine. This is a good brand and we are sorry to see it go. It is now time to turn the page and give Pedro’s and our Canadian independent retailers all the effectiveness they deserve.”

Dealers please contact your Lambert representative for more details.