LOOK technology is now available for Lambert’s customers! Beginning this September, Lambert will be a Canadian distributor of LOOK pedals.

Lambert is excited to add LOOK pedals to its product line for the 2010 season. This will include the Keo road pedal and the Quartz pedal for the MTB fanatics. “Lambert is very happy to be able to offer its customers the full range of LOOK pedals. By doing so, we are responding to increasing consumer demand for this incredible product in the Canadian market”, says Eric Beaulieu, Product Manager at Lambert.

Here are some highlights of the line:

Keo pedals: Offer incredible efficiency and comfort in a very light and very reliable design. The KEO pedals with KEO Grip cleats for greater security and adjustment are being used by 6 teams in the 2009 Tour de France, including Team Astana with climbers Contador and Armstrong.

Quartz pedals: Offer a more positive feel when clipping in and out while providing the retention and release characteristics needed in all riding conditions. The light weight design of the Quartz Pedal has the largest shoe to pedal surface available and excels at shedding mud.

LOOK is thrilled about the new working relationship it has initiated with Lambert for the Canadian market: “We are confident, that we have the right partner within the bike segment that can effectively represent the LOOK brand. Lambert has an excellent reputation with their retail partners along with a strong sales team that will assist us in achieving our distribution goals”, says Éric Vanhaverbeke, LOOK’s Vice-president, Sales & Marketing.

LOOK is one of the most innovative cycling companies on the market. They are the inventor of the clipless pedal and they defined the standard for cleat attachment for road cycling shoes (3-Hole Bolt Pattern). They are also the first to market a carbon frame and to win the Tour de France in 1986. They benefit of the unique experience and \"Savoir Faire\" of working with carbon fiber.

LOOK has its head office and a factory in Nevers, France.

Dealers please contact your Lambert representative for more details.