As of December 1st, Norco Products Ltd. is distributing TIME clipless pedals to the Canadian IBD market.

For the upcoming 2011 season, Norco will be offering the complete TIME pedal program. TIME is a recognized industry leader, producing pedals for all facets of riding from elite road to extreme downhill. Their patented ATAC closure systems for trail to downhill have been well accepted in the market, and the new iCLIC road system pedals is quickly gaining traction.

"We are excited about this new opportunity and look forward to the addition of the Time pedal line to our product offering," said Martin Tammik, Vice President of Aftermarket. Norco will begin taking orders as of December 1st with product anticipated to ship to dealers by mid-February.

TIME creates, manufactures and distributes highly technical bicycle products. Their history began in 1987, with the introduction of the very first automatic pedal system designed to accommodate the biomechanical constraints of the rider; a revolution in pedal design. TIME remains focused on innovation in order to deliver high-end, technical products.

For details contact your Norco Rep or view at Norcosales.com under "Specials & Promotions" and on Norcobookings.com at 2011 Pre-Season P&A additions.