FuelBelt Names Lambert as Canadian Distributor

Lambert will be the exclusive distributor of FuelBelt products in Canada. Lambert is Canada's leader in distribution of internationally renowned products tailored to the bike, outdoor, and running markets and sells to over 2000 dealers across the country. Although Lambert historically has been a cycling specific distribution company, they have recently pledged to reposition their company's focus on the running divisions moving forward. This new shift in gears for Lambert matches up with FuelBelt's debut of their new state of the art hydration belts popularly known as the Revenge Series. The Revenge belts are already being worn by over 40 pro triathletes and runners worldwide.

With Lambert now carrying FuelBelt, Canadian retailers will be able to access the latest and most innovate products quickly and easily. This new partnership will open many new doors for both parties as Lambert's focus on business relationships and passion for sports matches the same philosophies held closely by the entire FuelBelt team based in Barrington, RI.

"Canada has always been a tremendous market for FuelBelt products and we have always had a good presence here. Our decision to go with Lambert was easy and well thought out. They carry some of the strongest brands in the endurance and outdoor channels, their attention to the run channel is a top priority, and their team is equally committed to growing the FuelBelt brand as we are. With Lambert, Canadians will have full access to our most current products and quick delivery from their distribution centers. It's going to be quite exciting for all of us to watch this unfold ..." said Vinu Malik, CEO of FuelBelt, Inc.

"We strive to provide our customers with the best brands from around the world," said Stéphanie Monaco, Product Manager at Lambert. "FuelBelt was a natural, as it clearly leads the hydration category for the Outdoor and Running worlds and offers a great product line-up for the cycling industry."

For more information on the full line of over 120 FuelBelt products please visit FuelBelt.com. For more information on Lambert's distribution and product offering please visit CyclesLambert.com.