Silverfish is ceasing the exclusive distribution of Rocky Mountain bicycles in the UK.  After seven exciting years with the brand, both companies are going their separate ways in 2012.

Silverfish and Rocky Mountain are long time partners, and Silverfish has thoroughly enjoyed working with Rocky Mountain.  Silverfish Marketing Manager Pete Drew stated "It's been a great trip, Rocky Mountain has an extremely talented team, but Silverfish has grown significantly during this period and now have different priorities to those in 2004 when we started working together."

Over the course of the past seven years Silverfish has seen great success with the brand, gaining multiple National Championship titles and winning many fans around the country.  The 2012 Rocky Mountain range is potentially the strongest line-up of bikes that Rocky has ever produced.

Silverfish will continue to support the brand whilst Rocky Mountain secures a new UK distributor.