November 16/06 12:13 pm - CCA Names New CEO

Posted by Editor on 11/16/06
 

CCA Names New Chief Executive Officer/ Secretary General

With files from the CCA and other sources.

The Canadian Cycling Association (CCA) is proud to announce that Ms. Lorraine Lafrenière has been appointed as Chief Executive Officer / Secretary General. She will join CCA on January 2, 2007.

Ms. Lafrenière is presently Chief Operating Officer of Coaching Association of Canada (CAC). She has been instrumental in establishing successful sponsorship programs and has broadened the influence of CAC by strengthening its relationship with the provinces/territories and federal government. She also helped in restructuring the organization to improve program delivery and governance decision making.

"I am looking forward to contributing to the development of all aspects of Canadian cycling with our partners," stated Ms. Lafrenière. "I feel very motivated to be working in an organization which places its priority on the athletes."

Ms. Lafrenière joins CCA with 15 years of experience in amateur sport. She has successfully worked with many national sport organizations, including the Canadian Olympic Committee. She has held leadership positions with the mission staff at numerous Olympic Summer and Winter Games, Pan American Games, and World Championships. She was Press Chief of the Canadian team at the 1996 Olympics Games in Atlanta.

"Our warmest welcome to Lorraine from the CCA and the whole cycling community," said CCA President Pierre Blanchard. "Her great experience in management and in sport in particular will be a major asset to the progress of cycling in Canada for the upcoming years."

Ms. Lafrenière came to the CAC from the local high tech sector where she held the position of Director, Marketing and Partnerships with Kanatek Technologies, a leading networked storage systems integration company. Following the Atlanta Olympics, Ms. Lafrenière established a successful communications company with clientele that included national media, national sports organizations, and numerous community agencies.