Canadian Cyclist


February 10/07 9:48 am - Seven Bike Race Changes Name

Posted by Editor on 02/10/07

Seven Bike Race Changes Name
Courtesy organizers

You might have noticed a certain number missing from our website and wondered what's up.

Well, as our marketing efforts reached the worldwide mountain biking community, we learned that there are over 128 bike races with the number "7" in the title. Since this might confuse those people in Zimbabwe trying to register for the "7 Sisters of Hell Mountain Bike Race", our clever marketing people decided to come up with a name that would clearly identify where our race was being held.

Okay, that's not exactly what happened. As a Canadian company engaged in cross-border marketing to customers in the US biking community, we inadvertently infringed on international trademark law. When it was brought to our attention, and we absolutely respect that point, we had to make a change...which actually was a blessing in disguise.

The fact is our race is representative of some of the best things that British Columbia has to offer an outdoor adventurer: the best single-track riding by far, incredible sea-to-sky scenery, interesting cultures, and more woo!'s and yeah!'s than you can count! BC is the best mountain bike destination in the world, and this has become not only the epic stage mountain Bike Race in BC...but also the Bike Race to truly showcase BC.

This is BC Bike Race!

The BC Bike Race is almost 70% sold out!!

A big shout out our growing list of competitors from across the globe: England, Mexico, Arizona, Montana, Minnesota, Washington, New Jersey, California, Virginia, North Carolina, Idaho, Oregon, Michigan, Connecticut, Colorado, British Columbia, Alberta, Saskatchewan and Ontario!


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