Canadian Cyclist


July 18/07 8:38 am - Team Symmetrics adds "Presenting" Sponsor

Posted by Editoress on 07/18/07

FarmPure Foods™ Becomes Symmetrics Pro Cycling’s Presenting Sponsor
Courtesy Team Symmetrics

The Symmetrics Cycling team’s future just got healthier-literally. The S-Team is pleased to announce a major deal with Regina-based FarmPure Foods as its official presenting sponsor.

“FarmPure Foods joined our stable of sponsors this year and has already been greatly impressed with both the sport of cycling, and our team,” Mark Cunningham, co-owner of Symmetrics Cycling said. “They are currently producing pure oat all natural foods with great taste sensations, and represent an increased awareness in healthier living-which is exactly what we as a professional cycling team do.”

The addition of FarmPure Foods was an easy match when the partnership began earlier this year, and following the success of the team-several international wins, the Canadian Road Championships, leading the International Americas Tour, to name a few-FarmPure Foods has decided to substantially increase its commitment. Linked to and owned by a select group of farmers with extraordinary skills, FarmPure Foods truly does specialize in capturing the best nature has to offer with the launch of Only Oats™-- an all natural allergen free and healthy line of pure oat based foods. All of the riders have been thrilled with the Only Oats product and the marriage of Symmetrics with Only Oats is sound: clean living, healthy choices and a belief in Canadian values. The major sponsorship deal is effective immediately, and will be reflected in the team’s official name. The team will now be known as “Symmetrics Pro Cycling Team Fuelled by FarmPure Foods” and the change will debut on updated cycling jerseys and shorts, as the team heads in to one of its major showcase events, BC SuperWeek.

"I've really enjoyed following the S-Team this year," Trenton Baisley, FarmPure Foods CEO said today. "We knew FarmPure Foods, like the team, is growing into something the whole country is backing. So the decision to extend and increase our sponsor commitment sets the tone for a continued belief in healthy choices for lifestyle."

The Symmetrics Pro Cycling team is committed to the future of Canadian Cycling and this 3 year deal supports the long-term growth of the team’s athletes, heading toward the 2008 Beijing Olympics, and beyond. In 2007, Symmetrics is once again racing all over Canada, the USA, South America and Europe.


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