Canadian Cyclist


January 14/08 2:16 am - Race Face Launches New Web Site

Posted by Editoress on 01/14/08

Today Race Face Performance Products announced the launch of their new and much anticipated web site - The stunning new site debuts with a completely new look and feel; however users will find all of the content and features the original Race Face site was known for.

"It was important for us to maintain the ease of use so many people loved about the old site." explains Craig Pollack, President and CEO of Race Face. "We've retained the navigation style and function that worked so well, while introducing a host of new features. For example, all product information and tech specs are available in four languages for Race Face's ever expanding international market."

The new web site is a completely hand coded piece of digital artistry. The database allows for dynamic content providing a site that is very scalable (basically it's easy to upload content and the site can easily expand to accommodate future online campaigns).

Julian Coffey, Race Face's marketing and media guy, comments on the design and future direction of Race Face's online presence: "Race Face online has always been a great place to look at sweet product money shots and check out some pretty detailed tech specs. With the new site, we really wanted to up the ante, and create an online application that took both our components and apparel to the next level. Looking ahead, we'll be putting a ton of focus on new products, video and contests as well as the riders and teams we sponsor - the new site is a perfect vehicle for this." also introduces the Grassroots program, a much needed support network for all the racers out there who need a little help. Grassroots helps promotes rider growth and recognizes individual efforts in the bike community.

As well as offering French, German and Spanish versions of the site, Race Face has implemented an intuitive search engine, a database driven dealers and distributors section as well as a new videos page that will showcase the Race Face riders throughout the upcoming season. In addition, Sterling Lorence was commissioned to re-shoot every single component and piece of apparel Race Face makes for the site's online debut.

Race Face highly recommends that site visitors update their browsers and plug-ins before viewing the new site. That info can be found in the site requirements on the first page.


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