Posted by Editoress on 03/31/09
Join us at éRide and test ride the Cervélo of your dreams
éRide, Cervelo’s test ride program, returns for its second season. This year with the Cervelo TestTeam in action, éRide will offer consumers the unique opportunity to test ride a TestTeam bike featuring the same components the pros ride.
Consumers will be able to experience for themselves what the Cervélo ride is all about. They can choose the model of their choice for a test ride from the fleet available at each of the éRide locations. Among these is the Tour de France winning R3 SL, the double World and Olympic champion Cervélo P3, and the newly released Cervélo P4. Consumers will benefit from the advice and product knowledge of their local dealer and attending Cervélo staff, who will help customers find their dream bike in the Cervélo product line.
"We know from the first season of eRide that consumers love the opportunity to take a Cervelo out for a serious test ride, and we know that once they have ridden a Cervelo, chances are it will end up at the top of their wish list," said Gerard Vroomen, co-founder Cervélo. "This year, by offering to ride a real Cervelo TestTeam bike, we make it even more interesting for customers to attend the eRide events. It also fits very well with the TestTeam’s goals of fan access and product development, as we learn a lot from interacting with our customers at eRide events."
This year we’re pleased to welcome Greg Oravetz, the former Road and Criterium National Champion, to the éRide team. Greg will be travelling with éRide dispensing bike wisdom and advice. Some éRide locations will also feature special Cervélo Product Knowledge workshops.
A complete schedule of éRide locations is available at www.cervelo.com/eRide. The program will continue across North America, making stops at Cervélo dealers and cycling events until the end of August.
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