Canadian Cyclist


August 20/99 12:45 pm - Industry News

Posted by Editor on 08/20/99

Industry News

By mutual agreement Outdoor Gear Canada (OGC) has resigned its distributorship of Syncros products in Canada, effective August 31, 1999.

"Our decision was based on friendly disagreements about key product and strategic issues," said Kevin Bajohr, Syncros Brand Manager at OGC. "We wish Syncros the very best for the future."

We have really enjoyed working with OGC over the years, they have done a great job helping Syncros built its brand in Canada. Its a shame that our respective business strategies are no longer aligned." stated Leana Trogi, Syncros Sales Manager. "OGC is a great company and we're sure they will continue to prosper in the future."

OGC will continue to service and warranty Syncros products until further notice or until Syncros secures new distribution in Canada.

Syncros itself has been the subject of much speculation over the past couple of weeks. We spoke with president and owner Peter Hamilton earlier today and, while he could not say too much at this point, he did say "we have temporarily shut the doors while the company is being restructured." Peter promises more news in the near future.

Raleigh Canada will take over distribution of Diamondback Bicycles in Canada. Following the purchase of Diamondback by Raleigh Canada's parent company, Derby Cycles, distribution of the Diamondback line will be handled by Raleigh. Asama, the former distributor of Diamondback, has signed an agreement to distribute Kuwahara bicycles.

Bell Sports is in the process of restructuring their Canadian operation. The Granby, Quebec facility is scheduled to be completely closed in October, with many of the administrative positions consolidated in the U.S. San Jose office. Some Canadian personnel will transfer to San Jose, others to the Calgary distribution centre (which will expand), while others will leave the company. Among those gone are President Josh Greenberg, who left on very short notice August 5th.


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