October 15/10 12:48 pm - Wendy Simms Signs with Ridley

Posted by Editoress on 10/15/10
 

Ridley Bicycles, along with Norco Products Ltd and FSA components, have recently signed Canadian Cyclocross racer Wendy Simms for the 2010/2011 racing season.

World Cup racer, event organizer, coach, mentor and mother - Simms leads a busy life, and will add more than just great results to this winning team. An active member of the cycling community, Wendy goes beyond the race scene working hard to promote her sport both on and off the race course. These qualities make her a unique and desirable asset on the Ridley team.

"We're all super excited to have Wendy riding Ridley Bikes," said Ridley Marketing Manager Eric Wallace. "Wendy has always been a great competitor but also a role model for the up and coming generations of cyclists. The very real possibility of Wendy adding a fifth Maple Leaf jersey to her collection goes to show how international both Ridley Bikes and the sport of cyclocross have become," added Wallace.

Having recently come off of maternity leave, Wendy has wasted no time this season asserting her dominance on the Cyclo-cross circuit and is currently leading the overall standings in the North American Cyclocross Trophy (NACT) Series. A four time Canadian National Cyclocross champion, with two second place finishes in the Star Crossed and Rad Racing races, Wendy has history of solid race results.

Over the years Wendy has amassed multiple top-10 World Cup finishes, a seventh place at the world championships in Treviso, Italy, and multiple USGP and Star Crossed podiums. It is an impressive list of accomplishments which has given her a solid foundation and skill set that she is all too willing to share with others.

In what some would call her spare time, she helps organize the `Cross on the Rock race series, leads beginner cross clinics and imparts her knowledge on a developing U17 athlete. Wendy will be racing on the Ridley X-Night carbon frame outfitted with FSA wheels and components.