Canadian Cyclist


March 18/11 15:30 pm - Cervélo Employment Opportunity - VP, Global Marketing

Posted by Editor on 03/18/11

Job Type: Permanent, Full-time

Experience: 10 years marketing experience

The Company: Cervélo is the leader in bicycle engineering and the world's largest manufacturer of time trail and triathlon bikes as well as road bikes. Cervélo was ridden by the 2008 Tour de France winner and was ridden by over 40 remarkable Olympic athletes at the Beijing Olympics resulting in 3 Gold, 5 Silver and 2 Bronze medals - a record.

The company is comprised of people who not only love cycling but also love innovating in every way possible. With a focus on "helping our customers win races", Cervélo is a high-growth, dynamic and entrepreneurial company dedicated to making a difference in the cycling industry. We are currently looking for someone to join our dynamic team.

The Role: The Vice President, Global Marketing will be responsible for providing executive leadership and management for the company's marketing organization worldwide. As well, this position works closely with the senior management team to establish long term and seasonal business strategies, identify new business opportunities and translates new opportunities into marketing strategies. This position is expected to collaborate with the senior management team and work as a team member at all levels of the organization. The position will be responsible for leading strategic thinking, direction setting and complex problem solving for the following key business enablers:

• Product offering and promotional activities
• New Product launch plan and execution
• Marketing Plans and integrated marketing initiatives
• Overall growth and profitability of the company’s products

Reporting to the General Manager, the Vice President, Global Marketing is responsible for:

• Developing the strategic marketing plan including positioning, market and competitive analysis, customer segmentation and overall product positioning
• Designing, developing and executing marketing campaigns including development of creative
• Building marketing and product plans that integrate with and support sales strategies
• Overseeing marketing communications including branding, public relations, advertising, trade shows, events, collateral materials and market research management
• Evaluating, selecting and managing agency partners
• Managing marketing initiatives against a set budget
• Overseeing the development and execution of the on-line strategy, including website and social media
• Conducting ongoing evaluation and measurement of the effectiveness of all marketing strategies
• Overseeing product management, including market and consumer research
• Interfacing with key departments, such as engineering, for product development, pricing and lifecycle management
• Overseeing product marketing, including product launch management, sales training, sales tools, competitive analysis and general sales support
• Acting as a spokesperson for the company with media and at industry events
• Developing and motivating a high performance marketing team
• Participating on the management team

For this position we require:

• Completion of a University Degree preferably in Marketing, Business or Economics
• Ten years of marketing experience in a comparable industry
• Five years experience in a senior management position
• Experience leading a team in an international environment
• Consumer marketing experience
• Exceptional track record of developing and implementing global marketing strategies that have consistently met or exceeded planned objectives
• Experience with brand strategy, consumer behaviour and communication channel portfolio (social media)
• Strong knowledge of marketing research, segmentation, proposition development and analytics
• Self-starter who is results oriented, strategic, able to solve problems, is innovative and a creative thinker
• Ability to manage outsourced marketing activities
• Excellent written and verbal communication skills, as well as presentation skills
• Industry experience preferred

If you are interested in applying for this position, please forward your resume to: Please include the job title in the subject line of your email.

We thank all those for applying but only those selected for an interview will be contacted. Cervélo is an equal opportunity employer.


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