Canadian Cyclist


October 16/12 10:44 am - Norco Bicycles Becomes the Official Bicycle Sponsor of the Jet Fuel Road Racing Team

Posted by Editoress on 10/16/12

Norco Bicycles is thrilled to sign on as the official bicycle sponsor of the Jet Fuel Coffee Norco Bicycles road racing team. Jet Fuel becomes the second road race team on Norco's 2013 roster, and the signing underscores Norco Bicycles' commitment to and increasing investment in its cutting edge road race program.



L to R: Dave Overgaard - Norco Bicycles, Andrew Randall - Jet Fuel Team Director, John Englar - Owner, Jet Fuel Coffee, Skip Swain - Norco Bicycles.


The Jet Fuel team, based in Toronto, began as a cycling club in 1993 and for the 6 years between 1999 and 2005 they competed as a UCI Pro Team. Since 2005, the team has been focused on rider development, serving as a stepping-stone between local teams and elite, UCI-level competition. The Jet Fuel team gives Canadian riders the top-level training and experience they require to develop into racers capable of competing at the highest levels of the sport. The current team is headed by retired Spider Tech racer, Andrew Randell, and features a group of talented and podium hungry young athletes - all eager to prove themselves on the world stage.

Peter Stace-Smith - Norco's PR-Marketing Manager states "we are super excited to be partnering with Team Jet Fuel for 2013 and beyond. Now having teams riding our brand new Tactic race bikes at both ends of the country is a fantastic opportunity."

Norco's long history of sponsoring and supporting competitive cyclists reaches back to 1980, when the bicycle brand developed its first competition-level cycling team. Since then, Norco has invested consistently in its sponsorship program, supporting the development of talented athletes competing in a wide range disciplines: Road, Cyclocross, Cross-country, Downhill, Enduro, BMX and Slopestyle. Norco's sponsored riders not only serve as brand ambassadors, they also provide invaluable product feedback that enables Norco's bike design team to refine designs and create some of the best bicycles on the market.

"A partnership of this nature is just the sort that the Jet Fuel program needs in order to keep offering young riders the opportunity to develop as athletes" Team director Andrew Randall mentions, "To have Norco continuing to invest in the development of the Canadian cycling scene is very exciting. The team is looking forward to a great season on the new Tactic bikes."

The Jet Fuel Coffee Norco Bicycles Team will be riding a custom, top-of-the-line Norco Tactic LE frame - Norco's all-new road race platform. The Tactic is descended from the CRR, which was developed in close collaboration with Norco's B.C.-based road race team, Team H&R Block.

With the addition of Jet Fuel, Norco now proudly sponsors road race teams competing in both the east and the west.

Welcome to the Norco Team, Jet Fuel!


Norco press release


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