Canadian Cyclist


March 5/14 16:16 pm - Live to Play Sports Becomes Endura Cycling Distributor in Canada

Posted by Editoress on 03/5/14

Live to Play Sports is pleased to announce that it has become the exclusive Canadian distributor for Endura sportswear. Endura's line of elite technical cycling apparel will soon be available through LTP Sports' specialty bicycle retailer partners across Canada.

Founded in 1993, Endura is committed to timeless performance, premium materials and flawless craftsmanship. Based in Scotland, Endura's reputation is built on performance and reliability. Building on a solid foundation, Endura is now a global force in cycling apparel with distribution in more than 60 countries. The recent sponsorship of the top-ranked UCI WorldTour Movistar team speaks to the performance of Endura product.

"Endura represents a new perspective in performance cycling apparel for Canadian bicycle retailers," says Martin Tammik, VP of aftermarket brands for LTP Sports. "Their product lineup enables retailers to carry a consistent and profitable cycling apparel program for every season. Their lineup can be managed more like cycling accessories rather than traditional apparel. We are thrilled to be bringing this iconic, profitable brand to Canada, and proud to be backing it up with LTP Sports’ leading customer service."

Simon Richardson, International Sales Manager for Endura adds, "at Endura we take great pride in not only our premium cycling apparel but also our key international partners. Live To Play Sports' reputation within the Canadian marketplace is unparalleled, so we see this as a key strategic alliance. We look forward to seeing great success throughout Canada."


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