Canadian Cyclist


March 19/14 12:54 pm - BTAC Changes Name to Focus on Retailers

Posted by Editoress on 03/19/14

The Bicycle Trade Association of Canada (BTAC) has announced that it will be changing its name to Canadian Independent Bicycle Retailers' Association (CIBRA). The change will take effect immediately.

BTAC has struggled in recent years, as have a number of trade associations, with the decline in attendance at trade shows, where the Association earned most of the revenue it depended upon for its activities in advocacy, lobbying, grants and market research. The Association announced last fall that it would not produce the ExpoCycle in 2014 [see Daily News No Canadian Bike Industry Trade Show for 2014], laid off much of its staff (who were involved in the show) and said it was going to "focus on reinvigorating BTAC". There was no mention of reintroducing a trade show in the CIBRA announcement.


A new website has been launched, although some sections (such as an online membership system) are not yet operational. To learn more about CIBRA visit

The full statement:

After much consultation and reflection, the board of the Bicycle Trade Association of Canada has decided to retire the BTAC brand in favour of a new entity, the Canadian Independent Bicycle Retailers' Association, CIBRA.

Powered by independent bicycle retailers across Canada, CIBRA will be the steward and voice of the industry. CIBRA's mission is "to lead Canadian independent bicycle retailers, with the support of our supplier members, toward strength and excellence through focused advocacy, constructive communications and partnerships, and practical education and training programs." CIBRA's focus on independent retailers will be reflected in a revised governance structure (to be put before the membership at an upcoming AGM) to reflect independent oriented initiatives, improved board committees to promote education programs, a national cycling advocacy component as well as a number of new cost-saving benefits for members.

With its new vision and mission also come clear and defined goals that focus on independent bicycle retailers. CIBRA's commitment is to assist independent bicycle dealers in growing their business and providing programs and services that add value. With the support of the supplier community and other stakeholders, bring a renewed focus on Canada's independent bicycle dealers and the new and stronger voice for the industry.

"My colleagues and I on the board of directors are very excited to begin this season with a new focus and energy through CIBRA," said Kevin Senior, President of the Board of Directors and owner of Bow Cycle in Calgary, "We have spent the past year consulting with industry stakeholders about the future of our association and we have developed a vision and mission that is relevant and responsive to the suggestions we have heard."

"The creation of CIBRA reflects the organization's emphasis on improving, and advocating for Independent entrepreneurs, who stand proudly at the front lines of the Canadian cycling industry," said Bill Yetman, Executive Director. "The CIBRA logo-a streamlined cyclist tailed by a sales tag adorned with a maple leaf-represents new momentum and revitalized energy, as well as the pride to speak as the collective voice of Canadian independent bike retailers."

A meeting of the membership will be held in the near future to present a new set of bylaws and overall structure for CIBRA. Until then CIBRA will operate under the current BTAC structure and governance model.


Return to Canadian Cyclist homepage | Back to Top

 Privacy Policy | Contact | Subscribe to RSS Feed  | Logout
 © Copyright 1998-2021 Canadian Cyclist. All rights reserved.