Canadian Cyclist


May 28/14 22:11 pm - Lambert Adds Canadian Distribution of Hitcase

Posted by Editoress on 05/28/14

Lambert, a leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it is extending its product portfolio with the addition of the Hitcase brand.

"Cyclists, especially the younger crowd, love capturing and sharing their experiences. The iPhone/Hitcase combo makes the iPhone into a mountable POV camera, perfect for shooting and sharing a ride in real time," said Andre Trudeau, Product Director at Lambert. "We know our customer base will be excited about a product that lets people take their iPhone into any environment while recording their adventures."

"Lambert is the unqualified leader in the Canadian specialty bike and running market," said Christie Craig, VP of Global Sales at Hitcase. "Their history of dramatically increasing sales and mindshare for pioneering product categories with significant growth potential makes them an ideal partner for Hitcase."


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