January 29/16 9:28 am - Cycling Sports Group Kicks Off 2016 with New Head of North American Marketing

Posted by Editoress on 01/29/16
 

Hannah Parish Joins CSG North America Management Team as the Director of Marketing

Cycling Sports Group, part of Dorel Industries (TSX: DII.B, DII.A) announced today the appointment of Hannah Parish as its Director of Marketing for North America.  Hannah will work closely with the sales and brand teams to develop comprehensive marketing strategies to drive business across the region, while focusing on the needs of the dealers, including trade marketing, the consumer experience and the in-store experience.

“I’m delighted to welcome Hannah to the CSG North America management team.  Hannah has a fantastic blend of bike industry experience and skills learned in other industries that will greatly benefit our dealers, ” said Russell Merry, SVP and General Manager CSG North America and UK. “Hannah’s appointment completes our North America leadership, as she joins Joe Morealle leading finance and Nick Hage heading up sales.  We head into 2016 with a greater focus than ever before on growing the home market of our portfolio of brands.”

Hannah is an award-winning marketer, with fifteen years of experience leading programs across global organizations such as Specialized, General Mills and Smuckers.  She is also a passionate athlete, having placed 3rd Overall in the Ontario XC MTB Cup as a Master Expert in the W30 – 39 group in 2015. She currently sits on the Board of Directors for Cycling Canada.