November 22/16 10:33 am - Argon 18 Launches Partnership with Astana, Opens European Office

Posted by Editoress on 11/22/16
 

Canadian bicycle company Argon 18 prepares for 2017 with the opening of their international sales office in Italy, expanding its global sales within the European market. With its step up into the UCI World Tour in 2017 with Astana Pro Team, Argon 18's announcement of the European office further showcases the commitment to their growth as a global cycling brand.

"We are fully committed to our partnership with Astana Pro Team and having a corporate office in Europe will allow us tremendous activation with Astana," says Gervais Rioux, Founder and CEO of Argon 18. "Being present in the World Tour, we are able to establish a larger base and presence in Europe. Our newly established office in Italy allows our company to service our customers and brings us greater visibility and better positioning in the market as a global manufacturer."

The European office is located in Busnago, Italy and will operate sales and marketing divisions. Jeff Hammond, Director of International Sales, comes across from Argon 18's corporate headquarters in Canada to direct the European location. With more than 16 years working with International Distribution networks in sport, Hammond has had an integral part in the international growth of the company since taking the International Sales Director role in 2010.

"With our new office based in Italy, one of the main strategic locations in cycling, we are closer to our key markets and will strengthen our communication and service to our distributors and retailers worldwide," says Hammond. "Being in the heart of Europe will foster our network with our strategic channel partners and a closer connection to our customers. The heritage of Astana, with 10 years on the World Tour, along with our International office in the traditional base of cycling in Italy will definitely bring Argon 18 to the next level."

Over the last 24 months, the Canadian high-end bike manufacturer experienced tremendous growth in every aspect: record product launches, including innovative and cutting-edge smart bike technologies and the significant expansion of distribution to over 70 countries. Astana will unveil the 2017 Argon 18 team bikes at the team launch of this week in Italy, followed by the team's pre season training camp.

Astana Pro Team will be riding the Gallium Pro, along with the Nitrogen Pro and E-118 Next. A limited edition Astana Pro Team bike will be available for sale to the public in early 2017.