January 6/22 14:45 pm - Premier Tech Becomes Title Co-Sponsor of Israel Start-Up Nation

Posted by Editoress on 01/6/22
 

Canadian company Premier Tech has rejoined the WorldTour after an abrupt split with former partner Astana at the end of this season. The Israel Start-Up Nation team will become Israel - Premier Tech after the announcement of a four year deal on Thursday. While the team is based in Israel, the team founder and owner is Canadian-Israeli billionaire Sylvan Adams. Premier Tech had previously announced the formation of a U23 men's team [see Premier Tech Announces U23 Team].

The official announcement:

In line with its commitment toward cycling, Premier Tech starts the year on a strong footing and announces the beginning of a partnership with the Cycling Academy. As of the 2022 season, Israel Start-Up Nation will become Israel - Premier Tech. This announcement, which is the result of many months of reflection and discussions, marks Premier Tech's return to the highest level of the sport. It comes on top of the ones made at the end of 2021, namely the creation of the Premier Tech U23 development cycling team and the partnership with UC Nantes.
This four-year partnership aligns with the long-standing commitment of the company toward cycling. Thus, Premier Tech reiterates its promise to support the development of Canadian and international professional cycling.
This vision is also shared by Sylvan Adams, team owner and Israeli-Canadian businessman: "This team is where Canada is most represented, with five of the six Canadians riders competing in the World Tour. We couldn't think of a better fit than Premier Tech - an international Canadian-based company-, for our co-title sponsor. I am proud that Jean Bélanger and I are taking this common passion for cycling toward new heights."
Israel - Premier Tech has set ambitious goals for its initial season, as it capitalizes on the success of the team during the 2021 season. Indeed, after only two seasons on the World Tour, it reached the tenth global rank. Through this collaboration, Premier Tech will continue to pave the way for young Canadian cyclists aiming at a professional career. Premier Tech is excited to join forces again with riders Hugo Houle and Jakob Fuglsang, and Steve Bauer as sports director.
Premier Tech decided to take its time before beginning a new chapter on the World Tour. "We wanted to find the right fit and forge a strong and long-term partnership. From the moment I started conversations with Sylvan Adams, whom I have known for years, it was clear we saw things in a common and shared vision. Through the course of our discussions, that feeling just got reinforced and lead us to make this announcement today," said Jean Bélanger.