Canadian Cyclist


February 5/04 11:59 am - Team Coastal and Sea Otter Classic sign Title Sponsors

Posted by Editoress on 02/5/04 Partners with Team Coastal as Title Sponsor for 2004
Courtesy Team Coastal

Vancouver, February 4, 2004 - Team Coastal Cycling, one of the most rapidly growing new cycling clubs in British Columbia, is pleased to announce that has been secured as Title Sponsor for the 2004 cycling season.

The Workopolis Thursday Night Challenge Races will start in May in Richmond. This series of cycling races is open to all levels of licensed Cycling BC riders, providing an excellent opportunity for up and coming cyclists to train and refine their racing skills.

"With the sponsorship we look forward to making all of our racing and community commitments a huge success for 2004;" said Todd Hansen, Team Coastal Director. As well as racing, Team Coastal will focus on community event projects, supporting a local charity.

"The 1.8 km flat course will be fast and furious, with all the top local talent competing," predicts Larry Zimich, Team Coastal Rider.

"The athletes representing Team Coastal have extensive experience at international and national sanctioned events. Workopolis is excited to be able to partner on such a grassroots level where we feel our sponsorship will really make a difference", commented Susan Hayes, Director of Marketing and Communications, Workopolis.

For more information on Team Coastal Cycling, contact Todd Hansen, Team Coastal Director at 604-788-1873 or visit:

Hyundai Signs As New Title Sponsor For Sea Otter Classic
Courtesy Sea Otter Media

MONTEREY, Calif., February 4, 2004 - Sea Otter Classic LLC has signed a title sponsorship agreement with Hyundai Motor America for the Hyundai Sea Otter Classic Cycling Festival to be held April 15-18 at Laguna Seca Recreation Area in Monterey, California. Hyundai is actively involved in a number of sport-related sponsorships around the globe. Its partnership with Team Mongoose - an elite international mountain bike racing team formed in 2001 - marked the brand's entry into the cycling category.

"Hyundai Motor America‚s sports related sponsorships have proved an effective medium to promote the Hyundai Santa Fe," said Paul Sellers, director of Marketing Communications at Hyundai Motor America. "This partnership with Sea Otter Classic LLC will enable Hyundai to reach beyond its core customer into the market of the active family enthusiast."

At the four-day event, participants will have the chance to view the 2004 Hyundai line-up firsthand, meet the professional riders of Team GT and Team Mongoose, and enjoy a one-of-a-kind event, the Hyundai Sea Otter Classic.

"The Sea Otter Classic LLC and Hyundai Motor America have considerable cross-over in their respective markets - both companies target people who want to get the most of out every experience," said Frank Yohannan, president and CEO of Sea Otter Classic LLC. "This is a perfect fit for us. Collaboration between our two organizations allows us to offer our customers what they expect - innovative products and exceptional service"

About Sea Otter Classic LLC Sea Otter Classic LLC specializes in promoting outdoor sports festival events. The Company‚s premier property is the Sea Otter Classic Cycling Festival, held April 15-18, 2004 at Laguna Seca Recreation Area in Monterey, California. Now in its 14TH year, the event has become the USA‚s largest cycling festival, attracting some 10,000 entries, over 50,000 spectators, and 200 journalists from 15 nations. The company‚s newest sports festival, the California Outdoor Sports Championships, is co-promoted with Infineon Raceway. The event will be held May 14-16, 2004 at Infineon Raceway in Sonoma, California. More information is available at or by calling the Sea Otter Hotline at (650) 364-7612.

About Hyundai Motor America Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 620 dealerships nationwide.


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