March 21/21 10:46 am - Norco Rebrands

Posted by Editoress on 03/21/21
 

Canadian bicycle brand Norco is going through its first re-branding exercise in 57 years - a testament to how strong its image has been over the years.

The re-brand encompasses a completely updated visual identity, logo marks, corporate colours and tone of voice that reflects Norco's position in today's marketplace, since vaulting from a mainstay in the Canadian cycling market to becoming a major player on the international mountain bike scene.

"Norco has evolved so much over the years, but three things have always been with us; the sense of excitement we get every time we ride bikes on dirt, the irreplaceable influence that being here in British Columbia has on what we do, and the freedom this gives us to do things the Norco way. These are things that continue to build us, and we wanted to bring them into focus," explained Peter Falk, Norco VP of Marketing.