Canadian Cyclist


January 11/23 12:51 pm - Employment Opportunity - Event Marketing Coordinator for Shimano Canada

Posted by Editor on 01/11/23

Reporting directly to the Go To Market (GTM) Manager, the Event Marketing Coordinator will lead the planning and organizing of Canadian events for our Shimano, Lazer and PRO brands - including logistics, staffing, and site activations. This includes working with the global brand marketing teams to create marketing plans for these events. This position will be based out of our office in Peterborough, ON when not traveling for events.

Essential Duties/Responsibilities
• Planning and organizing Canadian events for Shimano, Lazer and PRO - including logistics, staffing, and site activations
• Primary point of contact with event organizers• Responsible for storage, organization and shipment of event collateral
• Attending Canadian and U.S. events
• Extensive Travel (up to 50%), including overnight and international travel will be required
• Managing SCL field staff including travel/event scheduling, expenses and reports
• Planning and organizing Canadian seminars for retail product and tech education training in coordination with Retail Service and STePS/Tech Rep
• Assisting GTM manager with planning and facilitating sports marketing orders
• Produce event reports and monthly summaries
• Maintaining yearly events budget, providing monthly updates

Job Qualifications
• Two (2) to five (5) years of experience with marketing, with preference to outdoor retailing or related industry
• Excellent leadership, strong interpersonal skills and ability to work successfully with a variety of departments
• Experience leading and implement project plans involving diverse teams
• Able to work cross functionally and recommend improvements to boost performance
• Excellent communication & organizational skills
• Strong problem-solving skills and strong attention to detail
• Experience with SalesForce will be an asset
• Bilingual (English and French) would be an asset

• Degree in Marketing or a related field, or demonstrated equivalent experience in marketing/event management

If you are interested in this opportunity and feel you meet the qualifications we require, we would like to hear from you. Please submit your current Cover Letter and Resume in PDF or Word format to

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano Canada Ltd. reserves the right to modify and change responsibilities and duties herein without notice.

Shimano Canada Ltd. is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, colour, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, provincial, or local law. Shimano Canada is committed to providing accommodations for people with disabilities. Applicants requiring accommodation during the recruitment and selection process are encouraged to make their needs known in advance if accommodation is required. We will work with you to meet your needs.


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